Website linking has become very important from the point of view of online marketing and search engine optimization. A company in order to attract huge amount of traffic to its website devises various strategies and methods of marketing it and linking it with other websites so that the customers and visitors on those sites notice the links of this first site as well and visit the site.
Website linking has also been revolutionized with the advent of the concept of affiliate marketing and Web 2.0 tools and techniques have further enhanced the ways website linking can be done. The major ways or methods of website linking are Reciprocal link where the parties or the businesses or the two sites involved agree to advertise each other’s links on their webpages. The links may be associated or unassociated.
If the businesses wants to associate with relevant businesses so that the traffic and conversion rates increase in proportion then they must go for relevant links. In relevant links two or more sites agree to advertise each other’s links only if there is a similarity or connection between the content or line of products endorsed by the two sites.
Three way links are more or less cyclical in nature. If site A advertises site B and site B advertises site C and site C advertises A, then the arrangement is called three way links and generates higher amount of traffic for all the sites involved. Link Exchange, One way Linking, Resource Linking, Multi-way Linking, incestuous
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